FOR IMMEDIATE RELEASE
Nebraska Book Company Launches
Mobile Product Suite
Lincoln, Nebr., Nov. 15, 2010 – Nebraska Book Company announced today two new products,
NBC WebPRISM MobileTM and NBC WebPRISM SMSTM, designed to offer college bookstores a
more dynamic mobile strategy and a competitive edge in the marketplace.
NBC WebPRISM Mobile™ automatically converts the store’s current website into a mobile
optimized version accessible via any cell phone with data service. Extremely fast and easily
navigable on a reduced screen size, the mobile version of a store’s website expands the reach of
the store making it more convenient and efficient for students to shop anytime, anywhere.
Whether students are interested in reserving, purchasing, selling or renting textbooks, finding a
sweatshirt for the upcoming game, viewing store hours and contact information or even exploring
exclusive mobile coupons, WebPRISM Mobile can deliver your bookstore right to their cell phone
the instant they are ready to browse or buy.
NBC WebPRISM Mobile was developed in conjunction with Hothand, Inc.
NBC WebPRISM SMS™ allows students to text in an ISBN number to their local bookstore and
within seconds, receive a text message back with the price at which the store will buy that
particular book. WebPRISM SMS makes getting sell back pricing quick, easy and familiar. The
text message can also include coupons to further draw the student into the store.
Nate Rempe, Chief Technology Officer, Nebraska Book Company, said: “Nearly every college
student today has a cell phone. In addition, smartphones account for more of their electronic
communication and computing activity than ever before. To capitalize on this trend and help
bookstores gain a competitive edge and better serve students, we launched a comprehensive
mobile strategy designed to further position bookstores as an innovative resource for students.”
About Nebraska Book Company
Nebraska Book Company began in 1915 with a single bookstore near the University of Nebraska campus
but now operates over 280 stores located across the country. Our Textbook Division serves more than
2,500 bookstores through the sale of over six million textbooks, and our Complementary Services Division
has installed more than 1,800 technology platforms and e-commerce sites. Additional information about
Nebraska Book Company can be found at the company’s website: www.nebook.com
About Hothand Inc.
Hothand is a leader in mobile technology and marketing. The company’s mission is to provide rich content
and special offers to consumers through its unique menu-driven mobile gateway to web-enabled phones
and wireless devices. In April 2010 Hothand was awarded a landmark patent for the combination of search,
location services, and mobile advertising on mobile devices. Hothand is also first in filing and publishing
patents for referral transactions from a mobile device and, a mobile collegiate commerce system. Hothand
works with partners to develop mobile web technology for key markets. For more information about
Hothand, Inc., please visit www.hothand.com
Media Contacts:
Sue Riedman
Vice President, Corporate Communications
Nebraska Book Company
402-421-0450
sriedman@nebook.com
Tim Leets
Chief Marketing Officer
Hothand Inc.
949-581-2840
tim@hothand.com
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