Hothand

Hothand Provides Targeted Advertising!
Hothand's Mobile Advertising Platform is Here Today

Consumers get info & deals on what they want NOW!

Cell phones are always “on” and in hand
Can opt-in for text message updates
Consumers access information on their phones when the buying decision is being made

View Merchant Video

Hothand has developed an innovative platform that allows:

Advertisers to reach the university/collegiate audience
Brands to extend programs to a mobile environment
Consumers to find products and information with a few easy clicks

Student Shopping Video

Hothand enabling mobile commerce today…

• With its proprietary menu-driven mobile platform that allows consumers to quickly find what they need
• With a proven business model that provides merchants with the ability to reach targeted consumers on the go, anywhere, at anytime
• By providing merchants with a vehicle to deliver personalized, timely information and deals to consumers on their mobile phones
• By tapping into important affinity groups and decision-makers, such as the collegiate audience

Interested? email us at advertising@hothand.com

Merchants Control the Content
• Real time updates – 24/7
• Simple Web interface
• Secure access
• No need to develop mobile Web site or content

othand has created a powerful mobile platform called "MobileRec" for University Recreation departments. This one-of-a-kind platform enables a University to have a method for distributing information quickly to their students.

Visit HothandU.com

Included with the MobileRec platform is a powerful set of tools that allows information to be displayed easily on a mobile site where students can easily access it on their mobile phones or wireless devices. In addition, there are tools for automatically importing lots of other information such as intramural scores and schedules, calendars, Twitter feeds, and more. The platform also includes a messaging module allowing University administrators to send text messages and emails to targeted groups of students who have opted in for those messages.

View Mobile Rec Promo

Great deals! Students can also find great deals and coupons from local merchants through the merchant network on many of the university MobileRec sites.

Many major Universities are already using MobileRec by Hothand. To find out more about Hothand MobileRec, visit our website at www.hothandu.com

e, at Hothand, are extremely excited about receiving a patent titled "Mobile Commerce Framework" on April 6, 2010. This patent gives us the opportunity to partner with some of the best technology companies working in the mobile advertising and commerce space. Here is the patent's abstract:

"A subscription-based system for providing commerce information for one or more mobile devices for one or more merchants. Some techniques employed feature a subscription-based method for presenting commercial resources to a mobile device. The method involves receiving mobile device user information relating to a geographic location to locate one or more merchants within a subscription-based shopping network, and receiving mobile device user information relating to a merchant type within the subscription-based shopping network. The method also involves receiving, from a database over a communication network, information for one or more merchants associated with the mobile device user information for the geographic location and the merchant type, and presenting the associated merchant information on the mobile device. The associated merchant information can include a merchant name and address, a merchant telephone number, a merchant advertisement, a merchant coupon, or a merchant product or service offering to subscribers of the shopping network."

"Hothand awarded patent for location-based mobile marketing, advertising"

- April 8, 2010 Mobile Commerce Daily

"Hothand's New Mobile Marketing Patent Will Affect More Than Ad Networks & App Developers"

- April 8, 2010 Social Times

"Hothand Patent Could Rattle Geotargeting Market"

- April 11, 2010 Digiday:Daily

"Hothand Wireless Sees Major Growth with New Mobile Marketing Patent"

- April 20, 2010 BusinessWire.com

"Hothand Wireless Secures Mobile Marketing Patent"

- April 23, 2010 BNET

"Hothand Looks At New Business Model"

- May 3, 2010 Digiday:Daily

"Mobile Collegiate Commerce System" - Filed Aug 4, 2008

Abstract: "A mobile commerce system and method includes a fronted software that enables a variety of displays on a mobile device. The displays display information about college-related merchandise. The information can be tailored for a specific college to which the user has pre-approved access, via a user account management module employed on a server associated with the college. A backend, including a database, stores a product catalogue of the merchandise, which is accessible by the user operating mobile device, and which is transmitted on request to the user for display and operation by the mobile device."

"Devices, systems, and methods for solving challenges in telecom and sales marketing" - Issued

Abstract: "Handheld communication devices, such as wireless phones, include one or more application programs that permit a person to sell handheld communication products at a point of contact with a potential customer. The methods reward the user of the handheld communication device by providing incentives for selling communication products. By purchasing the handheld communication devices, the customer may then sell other communication products to other customers. The sales of the handheld communication products result in an expanding network of customers and increased revenue for telecommunication companies."

Contact Tim Leets with your questions about licensing and partnerships.
tim@hothand.com - (949) 581-2840

The law firm of Mintz Levin Cohn Ferris Glovsky and Popeo PC handles all licensing contracts.

Hothand brings merchants and consumers together to share the rewards of mobile marketing. The company’s mission is to provide rich content and special offers to consumers through its unique menu-driven mobile gateway to web-enabled phones and wireless devices. Hothand Wireless’ application simplifies the consumer experience by presenting a categorized virtual shopping network based upon the consumer’s interest and location avoiding the need to type in search requests. Hothand Wireless’ application is built on proprietary patented and patent-pending technology.

Our offices are located at:	Hothand, Inc. 24196 Alicia Parkway Suite L Mission Viejo, CA 92691
By Phone:	1-949-581-2840
By Email:	Tim Leets tim@hothand.com
Support:	support@hothand.com
Advertising:	advertising@hothand.com

Randy Jaramillo

Randy is CEO and Founder, and a serial entrepreneur, having successfully developed businesses in real estate, network marketing, and e-commerce. Randy's vision, passion and enthusiasm for the potential of the wireless industry, led him six years ago to create and file patents in this arena for mobile advertising, marketing and shopping--well before these concepts were accepted or even understood.

Gary McCauley - Wireless

Gary has sold technology products for the past 24 years, with over 12 years experience in wireless sales. He was involved in the early rollouts of RIM's Blackberry and Handspring's Treo, and has worked with numerous other wireless technologies from such companies as Motorola, Arch Wireless and Sprint.

Tim Leets – Chief Marketing Officer

Tim brings strong business experience in finance and marketing. He began his career as a CPA with Arthur Andersen and then Fluor Corporation. Tim also served as Chief Operating Officer of a national business development and sales training company. Later, Tim went on the start successful companies in direct marketing, Internet, and retail. Tim sees wireless advertising and marketing as the next big thing and is passionate about helping Hothand become a dominant player.

Mike Duke - Technology

Mike has worked with computer technology and programming for 20 years. Early in his career he integrated computer technology into the business practices of several oil companies. For Compaq Computers in Houston, Texas he performed workstation R&D and programmed low level computer components. For several years Mike was Director of Development at Intelligraphics.

Sara Brown - Merchant Development

Sara brings experience in sales and marketing. She earned her Master's degree in Sports Management from the University of San Francisco after receiving her Undergraduate degree from Loyola Marymount University in Los Angeles, CA. Sara has worked with companies such as Adidas and the NBA Development League mastering her skills in sales, marketing and events. She is also a former scholar-athlete and is focused on bringing Hothand to a National stage.

Steve Nathan – Technical Advisor

Steve Nathan is currently CEO of Parity Computing, A San Diego based data analytics company focused on applications in science, technology, and medicine. He is also on the Board of Directors for Exist Global where he was formerly CEO. Steve’s 20+ years of leadership experience in the enterprise software and application development industries also includes key positions at recognized technology innovators such as Sun Microsystems and Cray Research, as well as start-ups such as Celerity Computing and Alignent Software. Nathan holds BS Degrees in Computer Science, Mathematics and Psychology from the University of California at Riverside and is a graduate of the Stanford Executive masters in business administration program.

Legal Counsel

Mintz Levin Cohn Ferris Glovsky and Popeo PC - www.mintz.com

Eddie W. Rodriquez
James P. Cleary
Michael D. Van Loy